Explora Journeys and Approach Guides Launch Website to Support Travel Advisors

Image: Explora Journeys' Explora I. (Photo Credit: Explora Journeys Media)
Image: Explora Journeys' Explora I. (Photo Credit: Explora Journeys Media)
Noreen Kompanik
by Noreen Kompanik
Last updated: 1:50 PM ET, Wed November 29, 2023

Explora Journeys, the luxury lifestyle brand of the MSC Group, is empowering its trusted travel advisors with a dynamically co-branded website to support their ongoing sales and marketing efforts.

Partnering with Approach Guides, the new website is an unrivaled conversion tool to support its travel advisor partners.

“This is the sales tool that every travel advisor wishes they had,” said Chris Austin, Chief Sales Officer of Explora Journeys. “Now advisors can use our website to share specific holiday options with their clients and get indications of interest so they can immediately follow up. And just as important: it’s intuitive to use and keeps the advisors’ branding front and center.”

With this new service, travel advisors can engage and inspire clients by sharing links to the cruise line’s journeys, destinations or experiences available on the Explora Journeys website. 

As they browse, clients remain in the advisor’s branded environment, where they can access trip details and real-time pricing. Further, calls to action drive leads directly to the travel advisor. The co-branded website is powered by technology from Approach Guides, the leading content optimization platform for travel brands.

“Explora Journeys is leading the way in putting travel advisors first and giving them the technology they need to build their businesses,” said Jennifer Raezer, co-founder and CMO of Approach Guides. “Advisors are going to love how the website not only helps them boost sales, but also raises the level of service for their luxury clients.”

The service is currently available and getting started is easy. There are no registration forms, no passwords to remember and no waiting for approval — advisors simply enter an email address. They can get their personalized websites by visiting the Explora Journeys Co-Branded Website.


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