Every generation travels a bit differently, with their value systems and expectations setting the tone for their well-earned journeys. While river cruising has been associated with older travelers, award-winning AmaWaterways has revolutionized the river cruise experience, expanding its appeal across generational divides. Innovations such as active hiking and biking excursions, as well as the introduction of AmaMagna—the most luxurious and innovative ship cruising the Danube River—have made AmaWaterways river cruises attractive to travelers of all ages.
Millennials – Pursuing Authentic Experiences
Millennial travelers crave authenticity, and AmaWaterways leverages its heritage along the rivers to meticulously craft itineraries featuring genuine cultural experiences. The newly introduced Flavors of Burgundy itinerary in France goes beyond typical city tours, allowing guests to choose how they explore Eastern France. This itinerary features a plethora of food and wine tasting excursions, including visits to charming wineries and vibrant city markets. With overnight stays in nearly every port, guests can independently explore the cities and towns along the Rhône and Saône rivers to gain fresh perspectives on these destinations, enjoying an evening stroll along historic streets or savoring a drink at a café like a local.
Cycling alongside the river with AmaWaterways (Photo Credit: AmaWaterways)
Generation X – Uniting Families
For Generation X, fostering family togetherness during travel is a priority, whether they are traveling with their adult children or with younger grandchildren. AmaWaterways welcomes travelers of all ages, facilitating these multigenerational journeys. On the line’s Enchanting Rhine itinerary, ships dock in destinations that feature historic architecture and unique landmarks that captivate visitors of all ages. Excursions range from visiting charming fairytale towns like Strasbourg to more active tours such as guided bike rides through Breisach’s wine country. Furthermore, ships on this itinerary, including AmaLucia and AmaSiena, provide connecting and triple/quadruple occupancy staterooms and suites, providing seamless accommodations for families. The line’s new-for-2025 Imperial Danube itinerary makes travel to and from Europe simple, with this 7-night roundtrip river cruise from Budapest allowing families to arrive in and depart from the same city.
Wine tasting with AmaWaterways (Photo Credit: AmaWaterways)
Baby Boomers – Embracing Luxury
Baby Boomer travelers are prioritizing indulgence by seeking out spacious, luxurious accommodations during their travels. On AmaWaterways’ Magna on the Danube itinerary, your clients are invited aboard the line’s flagship AmaMagna. A majority of this ship’s staterooms are suites with full balconies, allowing clients to relish the landscapes of the UNESCO-designated Wachau Valley and the Danube Bend from the luxury of their suites. In addition to opulent accommodations featuring larger sitting areas and expansive bathrooms, AmaMagna boasts a sun-deck pool, expansive wellness and spa facilities, and four exquisite included restaurants, including The Chef’s Table and Jimmy’s, a family-style venue.
Regardless of your clients' generational background, AmaWaterways' plethora of popular destinations, included excursions and onboard amenities make tailoring a river cruise for your clients more convenient than ever. There is still time to save your clients 20% on select 2024 Europe river cruises reserved by December 31st, 2023. Visit your Travel Advisor Portal at AmaWaterways.com/agent-login for details and more special offers!
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